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Design Principles | Exercises

||  07/04/23 – 28/04/23 (Week 1 – Week 4)
||  Liau Kah Man, 0339084
||  Design Principles 
||  Exercises. 


TABLE OF CONTENTS

1. Lectures
2. Instructions
3. Emphasis
4. Movement
5. Gestalt theory

0. LECTURES 

Visual ELEMENTS of design:
Line, Shape/ Form, Size, S p a c e, Colour, Value and Texture. 

PRINCIPLES of design are what we do to the elements of design: cOntRasT, EMPHASIS, Balance, Repetititition, Movement, Harmony and Unity, Gestalt theory. 

1. INSTRUCTIONS

Task 1: Exercises (30%)
Create 3 artworks each using different design principles. Any media is acceptable. 

  • Exercises blog link
  • JPEG (A4) of each final design, EACH labelled as <Your Name_Selected Design Principle>
  • PDF of Exercises blog

Marking Criteria

  • Exhibits ability to explore options, utilise an appropriate method and/or material and/or be willing to take a risk with intention. 
  • Maintains excellence in craft no matter what material/s.

Marking Rubrics

  • Beginning (0-12) - Limited results. Appears to lack sense of the overall composition and appropriate use of the materials.
  • Developing (13-18) - Adequate application of intention. Limited in fully expressing the idea and does not consider the overall.
  • Mastering (19-24) - Able to create an example that communicates the intention with a good level of composition.
  • Outstanding (25-30) - Integrates information from multiple sources in order to express the principle clearly. Shows ability in considering overall composition and application of the materials.

Learning Goal

  • To show and apply their understanding and knowledge of the stated learning goals. To express and identify specific design principles alone or when applied to a complex solution.
  • To apply these principles with control to a design in order to meet the needs of the purpose/audience.

Timeframe
Week 1 – Week 4 (Deadline on Week 4)

Find out other info about this module below.

Document 2.1. Module Information Booklet (MIB) of Design Principles.

The selected design principles are emphasis, Gestalt theory and movement. 

3. EMPHASIS

3.1 Recap

Emphasis is used to create dominance and focus in a design work. 

3.2 Design process

3.2.1 Visual references

Figure 3.2.1.1 Reference, Week 1 (23/4/2023). Source: AnotherMag by Marcin Ryczek.

While seeing Figure 3.2.1.1, the overall structure reminds me the look of an orchestra. For example, the human as the conductor and the swans as the players. Afterwards, my focus for searching for references shifted to orchestra-related.

Figure 3.2.1.2 Visual references of orchestras' top view, Week 1 (23/4/2023). Note: Reference links above are clickable.

3.2.2 Idea exploration

Figure 3.2.2.1 Sketch, Week 2 (15/4/2023).

Figure 3.2.2.2 Progression on double bass and cello players, Week 2 (15/4/2023).

Figure 3.2.2.3 Progression on the whole orchestra, Week 3 (20/4/2023).

Decided to add stage lights as currently it looks plain. Learnt making spotlight from YouTube @Graphic Crown.

Figure 3.2.2.4 Progression on stage lights, Week 3 (22/4/2023).

The balancing looks weird, thus changed the position of the lights. Also played around with the stage lights' colours. 

Figure 3.2.2.5 Progression on stage lights, Week 3 (22/4/2023).

Figure 3.2.2.6 Progression on stage lights, Week 4 (24/4/2023).

Figure 3.2.2.7 Progression on stage lights, Week 4 (24/4/2023).

At this point, I realized if I hide the players and audiences' seats layers, it looks quite good too. Giving stronger emphasis on the conductor. Anyways, I remained the players and audience layer. And added wood texture to the stage to add more details. Besisdes that, also added another row of woodwinds section to fill in the spaces behind to reduce the emphasis on the large timpani(s).

3.2.3 Final design in JPEG 

Figure 3.2.3.1 Final for emphasis.

The players' and audiences' seats are curved towards the conductor, making the conductor the centre of the circle. There's also spotlight is shinning on him too. All these focus on showing emphasis on the conductor.  

3.2.4 Feedback 

Sketch: Good take on contrast. Shown quite a good distribution of colour. Shown black and white need not have an equal portion, as dark colour is a heavy colour, so it does not need to be shown too much. The arrangement of the orchestra needs to be more part together, nicer and proper. Consider playing around with different dark colours, e.g. dark purple. Add some light source shining on the stage.

Figure 3.2.2.6: Cannot really find which is te emphasized object as the spotlights are targeting a lot of other things. The timpani is also relatively bigger, taking away the emphasis.  Figure 3.2.2.5 colour would be better on emphasis.

4. GESTALT THEORY

4.1 Recap

Gestalt theory describes how human eyes things as human brain is wired to see patterns, logic and structure.  

Principle of similarity = Brain craft link between similar elements, even if far apart. 

Principle of proximity = The process of ensuring related design elements are placed together; while unrelated elements are placed apart. 

Principle of continuation = We prefer to see continuous flow of visual elements and follow the paths. 

Principle of closure = We prefer to see complete shapes, thus tend to filling in missing visual information. 

4.2 Design process

4.2.1 Visual references


Figure 4.2.2.1 Sketches for Gestalt theory, Week 1 (23/4/2023).

Looks like a bone with a face. 

4.2.2 Idea exploration

Figure 4.2.2.1 Sketches for Gestalt theory, Week 1 (23/4/2023).

Tried a few attempts to have the face looks more like a face. 

4.2.3 Final design in JPEG and a short rationale

Figure 4.2.3.1 Final for Gestalt theory, Week 4 (28/4/2023).

Made the gap between the bones darker to look like eyes and adding a few lines as the nose and mouth. 

4.2.4 Feedback

Sketch (first illustration in Figure 4.2.2.1): Can't really see the face in pain in the picture.

Final (Figure 4.2.3.1): Successful attempt for the face in pain in the bone.

5. MOVEMENT

5.1 Recap

Movement is the way a design leads the eyes in, around and through a composition - the path the eyes follows. 

Alternatively, it can also be the motion in a visual image when objects seem to be moving in a visual image. 

5.2 Design process

5.2.1 Visual references

Had an idea when I saw an advertisement in YouTube, its cover contains some papers lying around (However, I did not manage to screenshot the ad). These papers lying around can be arranged to show the movement design principle.

Figure 5.2.1.1 References for papers flying, Week 4 (23/4/2023).

5.2.2 Idea exploration

Figure 5.0 Sketch for movements, Week 4 (24/4/2023).

5.2.3 Final design in JPEG and a short rationale

Figure 5.2.3.1 Final for movements, using watercolour, Week 4 (28/4/2023).

Papers flying around the air showing movement. A few objects (e.g. bushes, dog, mountains) are added while completing it, to make the overall look more balanced. 

5.2.4 Feedback

Figure 5.2.3.1: Yes, this shows movement of the papers. Good to have some details on the grass too.

6. REFLECTION

Overall it was an interesting excersise as I get to think and explore a few ideas for several design principles and finally finalising to the 3 chosen ones. After these exercises, I am more sensitive to notice things around me with the design principles learnt. 


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